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Dr Trouble Launches in the UK – Promising a Taste of Southern Africa

Handmade in small batches on an isolated Zimbabwean farm, using local ingredients sourced by local rural villagers – the Oak Smoked Chilli and the African Lemon Chilli sauces are made using a simple and natural recipe, which has been in the co-founder’s family for 125 years.

Retailing at £7.95 (125ml) and £10.95 (250ml) and made with the finest ingredients including fiery home-grown chilies – a blend of African Bird’s Eye, Cayenne and Serrano – the recipe also uses wild and naturally grown lemons supplied and harvested by Zimbabwe village chiefs and their communities.

While the salt from the Makgadikgadi Salt Flats in Botswana is also used in large chunks to bring earthy undertones, the lengthy 100-day fermentation process gives the sauce its unique flavour with the ingredients mellowing, deepening and infusing together over time, in custom-blown glass sun flagons which bask in the African sun.

Available in two flavour profiles, the African Lemon Chilli is medium heat with a clean lemon flavour and notes of ginger, mango masala and a touch of garlic. While the Oak Smoked Chilli sauce is mild with a full-bodied oak smoke, intended for red meats and other barbeque dishes.

With the UK’s sauce and condiments revenue set to amount to £3billion in 2020*, Dr Trouble will also appeal to the ever-growing vegan and gluten free markets, as well as health-conscious consumers looking for products with no additives or preservatives.

Rob Fletcher, co-founder of Dr Trouble said: “My great-grandfather created the original recipe 125 years ago and when I found it scrawled in the back of a book two decades ago, I knew this could be something special. Even with slight modifications to the original recipe, the sauces’ ingredients are still completely wild and natural, showcasing the very best of Africa from that year.

“We create and bottle the sauce on my farm in the heart of the upper Zambezi valley in Zimbabwe, employing 30 locals at the height of production. We’re surrounded by thick bush, spectacular wildlife and several rural communities, who each possess a few lemon trees, and by purchasing under-used lemons and chilies locally, not only does it give us delicious, fresh ingredients – it benefits the communities who would otherwise struggle to survive.”

When you buy any bottle of Dr Trouble sauce, it benefits the Little Peppers Project which Rob has been running for two years – providing school fees and essential supplies for 150 local village children, which the partners hope to increase as the business expands.

As well as helping the human community, Dr Trouble supports wildlife conservation in the surrounding area to the farm, with anti-poaching patrols, as well as educating and compensating villagers whose crops have been damaged by wild animals.

Rob continues: “The amazing story behind our sauces as well as the intense production process and the quality of the ingredients which go into each bottle, make Dr Trouble sauce very special and distinctive. The ingredients we use are at the mercy of the weather and can vary slightly year to year, so we do lots of testing and tasting to keep the sauce consistent – it’s truly a living process.”

Partner in the business Albert Oberholzer said: “It’s very exciting to launch Dr Trouble in the UK – with British consumers becoming increasingly aware and conscious of the brands they buy, particularly around corporate social responsibility. We’re confident that the UK will love our authentic and natural recipe from the heart of the African bush.

“There is so much innovation in the UK sauce category at the moment as consumers demand something more exciting on the side of their plate, as a marinade or as a dipping experience. With novelty products vying for the spot of spiciest hot sauce, we spotted a gap in the market for a chilli sauce, that is well balanced, delicious, high quality and is produced ethically, supporting a whole community in Africa.”


Dr Trouble Launches in the UK – Promising a Taste of Southern Africa

Handmade in small batches on an isolated Zimbabwean farm, using local ingredients sourced by local rural villagers – the Oak Smoked Chilli and the African Lemon Chilli sauces are made using a simple and natural recipe, which has been in the co-founder’s family for 125 years.

Retailing at £7.95 (125ml) and £10.95 (250ml) and made with the finest ingredients including fiery home-grown chilies – a blend of African Bird’s Eye, Cayenne and Serrano – the recipe also uses wild and naturally grown lemons supplied and harvested by Zimbabwe village chiefs and their communities.

While the salt from the Makgadikgadi Salt Flats in Botswana is also used in large chunks to bring earthy undertones, the lengthy 100-day fermentation process gives the sauce its unique flavour with the ingredients mellowing, deepening and infusing together over time, in custom-blown glass sun flagons which bask in the African sun.

Available in two flavour profiles, the African Lemon Chilli is medium heat with a clean lemon flavour and notes of ginger, mango masala and a touch of garlic. While the Oak Smoked Chilli sauce is mild with a full-bodied oak smoke, intended for red meats and other barbeque dishes.

With the UK’s sauce and condiments revenue set to amount to £3billion in 2020*, Dr Trouble will also appeal to the ever-growing vegan and gluten free markets, as well as health-conscious consumers looking for products with no additives or preservatives.

Rob Fletcher, co-founder of Dr Trouble said: “My great-grandfather created the original recipe 125 years ago and when I found it scrawled in the back of a book two decades ago, I knew this could be something special. Even with slight modifications to the original recipe, the sauces’ ingredients are still completely wild and natural, showcasing the very best of Africa from that year.

“We create and bottle the sauce on my farm in the heart of the upper Zambezi valley in Zimbabwe, employing 30 locals at the height of production. We’re surrounded by thick bush, spectacular wildlife and several rural communities, who each possess a few lemon trees, and by purchasing under-used lemons and chilies locally, not only does it give us delicious, fresh ingredients – it benefits the communities who would otherwise struggle to survive.”

When you buy any bottle of Dr Trouble sauce, it benefits the Little Peppers Project which Rob has been running for two years – providing school fees and essential supplies for 150 local village children, which the partners hope to increase as the business expands.

As well as helping the human community, Dr Trouble supports wildlife conservation in the surrounding area to the farm, with anti-poaching patrols, as well as educating and compensating villagers whose crops have been damaged by wild animals.

Rob continues: “The amazing story behind our sauces as well as the intense production process and the quality of the ingredients which go into each bottle, make Dr Trouble sauce very special and distinctive. The ingredients we use are at the mercy of the weather and can vary slightly year to year, so we do lots of testing and tasting to keep the sauce consistent – it’s truly a living process.”

Partner in the business Albert Oberholzer said: “It’s very exciting to launch Dr Trouble in the UK – with British consumers becoming increasingly aware and conscious of the brands they buy, particularly around corporate social responsibility. We’re confident that the UK will love our authentic and natural recipe from the heart of the African bush.

“There is so much innovation in the UK sauce category at the moment as consumers demand something more exciting on the side of their plate, as a marinade or as a dipping experience. With novelty products vying for the spot of spiciest hot sauce, we spotted a gap in the market for a chilli sauce, that is well balanced, delicious, high quality and is produced ethically, supporting a whole community in Africa.”

Are you in the market to try a new oak smoked or lemon chilli sauce? Dr Trouble is what you need. 

Known as Africa’s finest chilli sauce, Dr Trouble sauce is rare in production, premium in produce, and all natural, with a 120-year recipe heritage. The team handcraft the sauce in one of the most remote and wild areas in Southern Africa. Equally important, the raw materials to make each bottle are sourced from local people and local farmers.

They are community based and make Dr Trouble sauce within a small, rural and remote community in the Zambezi Valley. The community relies on the income of the sauce to provide basic food supplies, medical supplies, clean water, and basic education to the locals. 

Dr Trouble only produce 230,000 x 125ml bottles per year, making it rare. In addition it is also vegan, organic, and sun matured.

Priced at £13.99 (2 x 125ml bottles) or £19.99 (2 x 250ml bottles), available from Dr Trouble


DR TROUBLE LAUNCHES NEW SAUCES

NEW to the UK and a must-have for sauce lovers everywhere, Dr Trouble is launching two new products to give Brits the very best of Africa, in a sauce. 

Handmade in small batches on an isolated farm in Northern Zimbabwe, using local ingredients sourced by rural villagers – the Oak Smoked Chilli and the African Lemon Chilli sauces are made using a natural recipe, which has been in the co-founder’s family for 125 years. 

Priced at £7.95 (125ml) and £10.95 (250ml) and made with the finest ingredients including fiery home-grown chilies – a blend of African Bird’s Eye, Cayenne and Serrano – the recipe also uses wild and naturally grown lemons supplied and harvested by Zimbabwe village chiefs and their communities. 

While the salt from the Makgadikgadi Salt Flats in Botswana is also used in large chunks to bring earthy undertones, the lengthy 100-day fermentation process gives the sauce its unique flavour with the ingredients mellowing, deepening and infusing together over time, in custom-blown glass sun flagons which bask in the African sun.

The African Lemon Chilli is medium heat with a clean lemon flavour and notes of ginger, mango masala and a touch of garlic. While the Oak Smoked Chilli sauce is mild with a full-bodied oak smoke, ideal for red meats and other barbeque dishes. 

Both sauces are vegan friendly and gluten free, with no additives or preservatives. 

Rob Fletcher, co-founder of Dr Trouble said: “My great-grandfather created the original recipe 125 years ago and when I found it scrawled in the back of a book two decades ago, I knew this could be something special. Even with slight modifications from the original recipe, the sauces’ ingredients are still completely wild and natural, showcasing the very best of Africa from that year.

“We create and bottle the sauce on my farm in the heart of the upper Zambezi valley in Zimbabwe, employing 30 locals at the height of production. We’re surrounded by thick bush, spectacular wildlife and several rural communities, who each possess a few lemon trees and by purchasing underused lemons and chilies locally, not only does it give us delicious, fresh ingredients – it benefits the communities who would otherwise struggle to survive.”  

When you buy any bottle of Dr Trouble sauce, it supports the Little Peppers Project which Rob has been running for two years – providing school fees and essential supplies for 150 local village children, which the partners hope to increase as the business expands. 

As well as helping the human community, Dr Trouble supports wildlife conservation in the surrounding area to the farm. Rob’s anti-poaching team patrol the farm and surrounding villages to prevent any harm to wild animals, as well as educating and compensating villagers whose crops have been damaged by wildlife.  

Partner in the business Albert Oberholzer said: “Dr Trouble is a truly unique, organic and special product for food lovers, it’s a privilege to bring these sauces to the UK market.  

“It is clear the British public is becoming increasingly educated about what they consume, but also conscious of the brands they invest in and spend their hard-earned money on. With our authentic and natural recipe from the heart of the African bush, its beauty is in its simplicity – not only do they taste amazing and are so versatile, but we’re able to make a real difference to local communities and animal wildlife. It’s a dash of sauce on your meal, but in Zimbabwe it’s someone’s life and livelihood.”


Dr Trouble African sauces launch in the UK

African sauce brand Dr Trouble is launching in the UK with two new artisan products. 

Handmade in small batches on an isolated Zimbabwean farm, using ingredients sourced by local rural villagers, the sauces are made using a simple and natural recipe, which has been in the co-founder’s family for 125 years. 

Available in two flavour profiles, the two sauces are made with fiery home-grown chilies – a blend of African Bird’s Eye, Cayenne and Serrano – and lemons. The African Lemon Chilli is medium heat with a clean lemon flavour and notes of ginger, mango masala and a touch of garlic, while the Oak Smoked Chilli sauce is mild with a full-bodied oak smoke, intended for red meats and other barbeque dishes. 

While the salt from the Makgadikgadi Salt Flats in Botswana is also used in large chunks to bring earthy undertones to the sauce, the lengthy 100-day fermentation process gives the sauce its unique flavour with the ingredients mellowing, deepening and infusing together over time, in custom-blown glass sun flagons which bask in the African sun. 

With the UK’s sauce and condiments revenue set to amount to £3billion in 2020, Dr Trouble hopes its sauces will also appeal to the ever-growing vegan and gluten-free markets, as well as health-conscious consumers looking for products with no additives or preservatives. 

Rob Fletcher, co-founder of Dr Trouble said:“My great-grandfather created the original recipe 125 years ago and when I found it scrawled in the back of a book two decades ago, I knew this could be something special. Even with slight modifications to the original recipe, the sauces’ ingredients are still completely wild and natural, showcasing the very best of Africa from that year.  

“We create and bottle the sauce on my farm in the heart of the upper Zambezi valley in Zimbabwe, employing 30 locals at the height of production. We’re surrounded by thick bush, spectacular wildlife and several rural communities, who each possess a few lemon trees, and by purchasing under-used lemons and chilies locally, not only does it give us delicious, fresh ingredients – it benefits the communities who would otherwise struggle to survive.”  

Each bottle of Dr Trouble sauce bought benefits the Little Peppers Project which Fletcher has been running for two years – providing school fees and essential supplies for 150 local village children, which the partners hope to increase as the business expands.  

As well as helping the human community, Dr Trouble supports wildlife conservation in the surrounding area to the farm, with anti-poaching patrols, as well as educating and compensating villagers whose crops have been damaged by wild animals.  

Fletcher continued: “The amazing story behind our sauces as well as the intense production process and the quality of the ingredients which go into each bottle, make Dr Trouble sauce very special and distinctive. The ingredients we use are at the mercy of the weather and can vary slightly year to year, so we do lots of testing and tasting to keep the sauce consistent – it’s truly a living process.” 

Partner in the business, Albert Oberholzer, said“It’s very exciting to launch Dr Trouble in the UK – with British consumers becoming increasingly aware and conscious of the brands they buy, particularly around corporate social responsibility. We’re confident that the UK will love our authentic and natural recipe from the heart of the African bush.  

“There is so much innovation in the UK sauce category at the moment as consumers demand something more exciting on the side of their plate, as a marinade or as a dipping experience. With novelty products vying for the spot of spiciest hot sauce, we spotted a gap in the market for a chilli sauce, that is well balanced, delicious, high quality and is produced ethically, supporting a whole community in Africa.” 

Dr Trouble’s new sauces retail at £7.95 (125ml) and £10.95 (250ml).

For more information, visit: www.drtroublesauce.co.uk.


Dr Trouble sauces set to debut in UK

African sauce brand Dr Trouble is launching in the UK with two SKUs.

The sauces are made on a Zimbabwe farm using local ingredients sourced by villagers.

It will make its UK debut with two flavours – Oak Smoked Chilli and African Lemon Chilli – both of which are made with a blend of African Bird’s Eye, Cayenne and Serrano chillies (rsp: £7.95-10.95/125-250ml).

Founder Rob Fletcher said the sauces showcased “the very best of Africa”.


Here comes trouble …

African sauce brand Dr Trouble has launched in the UK, with two initial artisan products aimed at health-conscious consumers looking for natural, vegan, gluten-free products with no additives or preservatives.

The sauces are hand made in small batches on an isolated Zimbabwean farm with local ingredients including fiery home-grown chilies – a blend of African bird’s eye, cayenne and serrano – and wild, naturally grown lemons supplied and harvested by Zimbabwe village chiefs and their communities.

Salt from the Makgadikgadi Salt Flats in Botswana is included to give earthy undertones and a the lengthy 100-day fermentation process gives the sauce its unique flavour with the ingredients mellowing, deepening and infusing together over time, in custom-blown glass sun flagons.

The sauce is available in two varieties, both based on an authentic 125-year-old family recipe:

  • African Lemon Chilli – a medium hot sauce with a clean lemon flavour and notes of ginger, mango masala and a touch of garlic
  • Oak Smoked Chilli – a mild sauce with a full-bodied oak smoke, intended for red meats and other barbeque dishes.

“My great-grandfather created the original recipe 125 years ago and when I found it scrawled in the back of a book two decades ago, I knew this could be something special,” explains brand co-founder Rob Fletcher. “Even with slight modifications to the original recipe, the sauces’ ingredients are still completely wild and natural, showcasing the very best of Africa from that year.

“We create and bottle the sauce on my farm in the heart of the upper Zambezi valley in Zimbabwe, employing 30 locals at the height of production. We’re surrounded by thick bush, spectacular wildlife and several rural communities, who each possess a few lemon trees, and by purchasing under-used lemons and chilies locally, not only does it give us delicious, fresh ingredients – it benefits the communities who would otherwise struggle to survive.”

Co-founder Albert Oberholzer adds: “It’s very exciting to launch Dr Trouble in the UK – with British consumers becoming increasingly aware and conscious of the brands they buy, particularly around corporate social responsibility. We’re confident that the UK will love our authentic and natural recipe from the heart of the African bush.

“There is so much innovation in the UK sauce category at the moment as consumers demand something more exciting on the side of their plate, as a marinade or as a dipping experience. With novelty products vying for the spot of spiciest hot sauce, we spotted a gap in the market for a chilli sauce, that is well balanced, delicious, high quality and is produced ethically, supporting a whole community in Africa.”

When consumers buy Dr Trouble sauce, it benefits the Little Peppers Project which Fletcher runs to help provide school fees and essential supplies for 150 local village children.